This is a pretty cool project:
http://www.brandtags.net/
And please read this article from Fast Company to better understand the future of branding.
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June 23, 2009
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BRAND NEW WORLD
BRAND NEW WORLD: A LOOK INSIDE...
- MAX LENDERMAN: BRAND NEW WORLD: A LOOK INSIDE...
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Max Lenderman: Experience the Message: How Experiential Marketing Is Changing the Brand World
The US version. (*****)Max Lenderman: Experience the Message: How Experiential Marketing Is Changing the Brand World
Short-listed for the Canadian Business Book of the Year Award. (*****)
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- - Customer Experience - Experience Engineering, Inc. -
Love, love, love the link!!!!! I played with it for a while. Validates some of the consumer comments we saw and the work we have been doing to either purge or exploit some thoughts.
Posted by: shanecobain | July 01, 2009 at 08:15 AM