He's done it again. Here's a really good post by Erik Hauser, a visionary XM thinker, in Chief Marketer magazine. Kind of reminds me of my Foreword in Experience the Message.
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Max Lenderman: Experience the Message: How Experiential Marketing Is Changing the Brand World
The US version. (*****)
Max Lenderman: Experience the Message: How Experiential Marketing Is Changing the Brand World
Short-listed for the Canadian Business Book of the Year Award. (*****)
wouldn't know >>>never read the book.:)
thanks for the kind words
E
Posted by: erik hauser | May 06, 2009 at 01:56 PM