Jim Stengel, former CMO of Procter & Gamble admitted in this interview that this is his favorite commercial. I write about this because ever since it came out a few years ago, this has been my favorite commercial as well, a spot that is as experiential as it gets. It may have something to do with the fact that I just had my first child at the time, but this work from Saatchi & Saatchi sort of changed my life through a deeply personal experience. I thought I'd share it with you here:
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April 14, 2009
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BRAND NEW WORLD
BRAND NEW WORLD: A LOOK INSIDE...
- MAX LENDERMAN: BRAND NEW WORLD: A LOOK INSIDE...
My Other Books
Max Lenderman: Experience the Message: How Experiential Marketing Is Changing the Brand World
The US version. (*****)Max Lenderman: Experience the Message: How Experiential Marketing Is Changing the Brand World
Short-listed for the Canadian Business Book of the Year Award. (*****)
Recent Comments
- Jane on BRAND NEW WORLD UPDATE
- Paul Charlebois on SACRE BLEUE! PROMOTION RUN AMOK
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- twitter.com/OmarNightFlux on WHAT'S THE EXPERIENCE? GOOD OR BAD?
- sam on WHAT'S THE EXPERIENCE? GOOD OR BAD?
- Kelly on WHAT'S THE EXPERIENCE? GOOD OR BAD?
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Experiential Marketing Links
- The Anatomy of Wow
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- TRENDWATCHING.COM Newsletter | Global Consumer and Marketing Trends | May 2005
- Johnnie Moore's Weblog
- Experiential Marketing Forum
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- The Center for Ageless Marketing
- The Doc Searls Weblog : Wednesday, April 27, 2005
- - Customer Experience - Experience Engineering, Inc. -
Max,
Totally agree with your assessment (and I hate to admit that seeing how P&G did this). I am surprised that I haven't seen it yet in the office or elsewhere... One of the downsides of not watching TV for the last 10+ years...
Posted by: Shane Cobain | April 28, 2009 at 11:55 AM
Hi. Nice blog man ... I just found it out. Its already in my favorites. I'm starting a research on this subject. Could you explain what are the highlights of this spot to be consider experiential?
Regards
Posted by: Chris | April 16, 2009 at 03:44 AM