Experience the Message

BRAND NEW WORLD IS NOW AVAILABLE!!!!

Brand New World has now been published in Canada and will soon be (hopefully) available in the US and across the world.

For anyone wishing to get a copy (or copies!!!!!), you can find it on Amazon.ca, Chapters.Indigo, and Concordia University Bookstore, or at any major bookstore in Canada.

I'm proud of this work, and I would be honored, humbled and excited for readers of this blog to review it and rate it for others on the sites where it's available.

Or feel free to reach out to me privately for suggestions and critiques. I will apply them to future work. You know how to reach me.

Thank you in advance!!!!!!

Max

MY FAVORITE EXPERIENTIAL SPOT

Jim Stengel, former CMO of Procter & Gamble admitted in this interview that this is his favorite commercial.  I write about this because ever since it came out a few years ago, this has been my favorite commercial as well, a spot that is as experiential as it gets. It may have something to do with the fact that I just had my first child at the time, but this work from Saatchi & Saatchi sort of changed my life through a deeply personal experience. I thought I'd share it with you here: