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Max Lenderman: Experience the Message: How Experiential Marketing Is Changing the Brand World
The US version. (*****)
Max Lenderman: Experience the Message: How Experiential Marketing Is Changing the Brand World
Short-listed for the Canadian Business Book of the Year Award. (*****)
Kinda creepy. Does show the possibilities that experiential marketing apps. will be making in the very near future.
Think of the way this can be utilized in the entertainment field with being able to have some sort of experiential engagement with artists in bands, actors, celebs athletes etc. Shaking up Mike Tyson and Brock Lesnar would be fun.
Posted by: Omar NightFlux | January 23, 2009 at 07:18 AM
Hi Max,
Just checking in on the blog from my iTelephone and think the last couple posts were interesting. I think the iPhone is opening more experiential marketing doors than anything that has been introduced in ages. With an ever growing repetoire of apps and its seemingly endless interactive possibilities, I am chomping at the bit to start using the technology to engage people! Truly exciting.
Posted by: Paul charlebois | January 21, 2009 at 02:55 PM