The following is an old piece (circa 2005 or so) from the CBC in Canada concerning youth marketing and me, personally. The clip picks up a few minutes into the segment, presented by CBC's Jesse Brown.
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Max Lenderman: Experience the Message: How Experiential Marketing Is Changing the Brand World
The US version. (*****)
Max Lenderman: Experience the Message: How Experiential Marketing Is Changing the Brand World
Short-listed for the Canadian Business Book of the Year Award. (*****)
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