Oh yeah, I forgot to mention that Experience the Message is available in Spanish. Here is the link to the book. If anyone is fluent in Spanish, could you let me know what it says. Thanks!
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July 21, 2008
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BRAND NEW WORLD
BRAND NEW WORLD: A LOOK INSIDE...
- MAX LENDERMAN: BRAND NEW WORLD: A LOOK INSIDE...
My Other Books
Max Lenderman: Experience the Message: How Experiential Marketing Is Changing the Brand World
The US version. (*****)Max Lenderman: Experience the Message: How Experiential Marketing Is Changing the Brand World
Short-listed for the Canadian Business Book of the Year Award. (*****)
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I read it in English and it seemed to me to be brilliant, now that I have it in Spanish I have enjoyed it furthermore. Congratulations!
Muchas Gracias!
Posted by: Francisco Arbaiza | September 08, 2008 at 06:34 PM
wow max, I read it and is the same content of the english version, is a literal translate of your original book and only changes de prologue. The same incredible book but in our lenguage.
a perfect present for all of our clients because I think is one of the best references about experiential marketing.
best,
Posted by: ::metamike:: | July 22, 2008 at 05:44 AM