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I'm impressed! When I was told that Marketing Magazine agreed to excerpt from my book, Experience the Message, I had initially envisioned a 500-word blurb that just took up some space in the magazine.
Instead, they chose to print over 3,000 words of pure marketing genius (subjective plug) from yours truly. You can read it here, my friends.
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Max Lenderman: Experience the Message: How Experiential Marketing Is Changing the Brand World
The US version. (*****)
Max Lenderman: Experience the Message: How Experiential Marketing Is Changing the Brand World
Short-listed for the Canadian Business Book of the Year Award. (*****)
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