Event Marketer Magazine, with sponsorship support from Polaroid Corporation, has released a consumer study to gauge consumer attitudes, perceptions and practices with respect to event marketing programs. Event Marketer engaged David Van Nuys, Ph.D.,of E-Focus Groups, a market research firm, to create a survey based on the questions developed by the magazine. A total of 976 panelists responded to the survey invitation.
This is an interesting study, well-designed and presented. I recommend a read: Download experiential_marketing_insights_2005.pdf
On a similar topic, for those of you who have not yet signed-on at the Experiential Marketing Forum and checked out the File Sharing section are missing out on a lot of invaluable information and great thinking on experiential marketing.
Hi, Great post! I felt great reading your blog post. I’m working with my friend in a small internet marketing business as a web developer. When I’m free I go around for some IT info
Posted by: Jeff Paul Big League Players Club | April 13, 2009 at 10:57 PM
Max, do you have access to any stats that indicate the size of the experiential marketing industry/market?
Posted by: Wes Thompson, VP Segment Management, LaSalle Bank | September 07, 2007 at 08:46 PM
pdf link is dead i think.
Posted by: | December 17, 2005 at 09:22 AM