There is a major trend going on in consumer purchasing. More people are decided to take their purchasing power online where they can have a more interactive experience and have a wider selection of products to choose from. The outer-active experience of shopping at retail stores is losing ground each year to the growing online sales. This is because shoppers are not satisfied with having to deal with holiday crowds and not getting the right level of customer service. In addition, the online promotions not only make shopping a more calm endeavor, but various promotions using social media can make the same items much cheaper as well.